Select seven keyphrases

What are keyphrases, and how do I select them?

Keyphrases are search terms—basically, the words people use when they’re searching for something. Keyphrases don’t have to be limited to a single word, and they can be as broad as “religion” or as specific as “Ark of the Covenant.”

If you have a specific keyphrase in mind, you can type it in and press “ENTER” to add it to your book.

Enter a keyphrase

If you type in a keyphrase and don’t press “ENTER,” we’ll automatically display related keyphrases for you to browse.

See similar keywords

You can also use our tool to select one of your book’s categories and see popular Amazon searches for books in that category.

See top searches in specific Amazon categories

To help authors choose keyphrases, we rate them based on popularity and attainability:

  • Popularity (blue): How frequently is this term searched? Closer to zero means very rarely, closer to 100 means extremely frequently.
  • Attainability (purple): How easy or likely it is for your book to rank well in a search for this keyphrase? Closer to zero means the search is extremely competitive, closer to 100 means your book has a good chance of ranking highly in the results.

The most important thing is to choose keyphrases that you think readers attracted to your book will be searching for.

What are retailer requirements for keywords?

Retailers do not accept the following:

  • References to sales rank (like “bestselling” and “best-seller”)
  • Claims about quality (like “best”)
  • Statements that are only temporarily true (like “new release”)
  • References to other authors and books (like “Mockingjay” and “Nora Roberts”)

Please feel free to refer to Amazon’s keyword requirements for more details. 

No keyphrases came up for one of my Amazon categories.

Pronoun collects keyphrases based on top Amazon searches and correlates them with popular books in each category. For some categories, we may not have specific keyphrase recommendations available.

However, were constantly growing and improving our database, and you can always add your own keyphrases (or look at similar categories for suggestions).